[{"data":1,"prerenderedAt":1319},["ShallowReactive",2],{"handbook-\u002Fhandbook\u002Fmarketing\u002Fwebsite\u002F":3,"handbook-nav":557},{"id":4,"title":5,"body":6,"description":86,"extension":550,"meta":551,"navigation":552,"path":553,"seo":554,"stem":555,"__hash__":556},"handbook\u002Fhandbook\u002Fmarketing\u002Fwebsite.md","Website",{"type":7,"value":8,"toc":535},"minimark",[9,14,58,63,67,76,87,98,105,108,111,117,120,124,133,136,139,142,191,195,202,223,226,231,238,318,340,344,351,354,358,368,372,375,415,419,422,472,476,490,493,496,503,507,510,521,524,528,531],[10,11,13],"h1",{"id":12},"marketing-website","Marketing Website",[15,16,17,21,32,41,49],"ul",{},[18,19,20],"li",{},"All written content should be in US English.",[18,22,23,24,31],{},"All page titles should summarise the content, keep the URL length as short as practical and use ",[25,26,30],"a",{"href":27,"rel":28},"https:\u002F\u002Fen.wiktionary.org\u002Fwiki\u002Fkebab_case",[29],"nofollow","Kebab Case",".",[18,33,34,35,40],{},"All images should use informative ",[25,36,39],{"href":37,"rel":38},"https:\u002F\u002Fwww.w3.org\u002FWAI\u002Ftutorials\u002Fimages\u002Ftips\u002F",[29],"alt tags"," which clearly describe the point of an image rather than all the details. Alt tags should be no longer than 60 characters.",[18,42,43,44,48],{},"When mentioning ",[25,45,47],{"href":46},"\u002Fdocs\u002Fuser\u002Fconcepts\u002F","FlowFuse Concepts"," (terminology) where possible we should link to an explanation of that concept.",[18,50,51,52,57],{},"All written content should use the ",[25,53,56],{"href":54,"rel":55},"https:\u002F\u002Fen.wikipedia.org\u002Fwiki\u002FSerial_comma",[29],"Oxford Comma",". We believe the Oxford Comma reduces the ambiguity of written technical content.",[59,60,62],"h2",{"id":61},"events-banner","Events Banner",[64,65,66],"p",{},"The event banner at the top of the website can display more than one event or announcement.",[64,68,69,70,75],{},"To add or update an event, you'll need to modify the ",[25,71,74],{"href":72,"rel":73},"https:\u002F\u002Fgithub.com\u002FFlowFuse\u002Fwebsite\u002Fblob\u002Fmain\u002Fsrc\u002F_data\u002Fevents.yaml",[29],"following file",". The information should be formatted as follows for each banner:",[77,78,83],"pre",{"className":79,"code":81,"language":82},[80],"language-text","- type: \"Webinar\"\n  title: \"Deploy FlowFuse on Industrial IoT with NCD.io\"\n  buttonText: \"Learn more\"\n  link: \"\u002Fwebinars\u002F2024\u002Fdeploy-flowfuse-on-industrial-iot-with-ncd-io\u002F\"\n  expire: \"2024-05-29T16:00:00Z\"\n","text",[84,85,81],"code",{"__ignoreMap":86},"",[64,88,89,90,93,94,97],{},"The ",[84,91,92],{},"expire"," field is used to set the date and time when the event should stop being displayed on the banner. The date and time are set in the ISO 8601 format: ",[84,95,96],{},"YYYY-MM-DDTHH:MM:SSZ",", and the time is in Coordinated Universal Time (UTC).",[64,99,100,101,104],{},"For example, ",[84,102,103],{},"expire: \"2024-05-29T15:00:00Z\""," means that the event will stop being displayed on the banner at 16:00 UTC on May 29, 2024.",[64,106,107],{},"Please note that the website is built once a day at 9:30 AM UTC, and also on Wednesdays and Thursdays at 16:05 UTC. This means that if an event expires at some point during the day, it will still be displayed until the next time the website is built.",[64,109,110],{},"If there were more than one event, then duplicating that and updating the info will create the second banner for rotation. It would look like this:",[77,112,115],{"className":113,"code":114,"language":82},[80],"- type: \"Webinar\"\n  title: \"Deploy FlowFuse on Industrial IoT with NCD.io\"\n  buttonText: \"Learn more\"\n  link: \"\u002Fwebinars\u002F2024\u002Fdeploy-flowfuse-on-industrial-iot-with-ncd-io\u002F\"\n  expire: \"2024-05-29T15:00:00Z\"\n- type: \"New Release\"\n  title: \"FlowFuse 2.4: making it easier to work with Snapshots, Blueprints & Devices \"\n  buttonText: \"See blog post\"\n  link: \"\u002Fblog\u002F2024\u002F05\u002Fflowfuse-2-4-release\u002F\"\n  expire: \"2024-05-20T15:00:00Z\"\n",[84,116,114],{"__ignoreMap":86},[64,118,119],{},"If there is only one event, the banner will continuously display that event. If there are multiple events, the banner will rotate through them, displaying each one for a few seconds at a time.",[59,121,123],{"id":122},"images","Images",[64,125,126,127,132],{},"All images on the website, whether part of the blog or otherwise, are run though an ",[25,128,131],{"href":129,"rel":130},"https:\u002F\u002Fgithub.com\u002FFlowFuse\u002Fwebsite\u002Fblob\u002Fmain\u002Flib\u002Fimage-handler.js",[29],"image pipeline",", that compresses, resizes and converts the images to reduce file size and improve page loading speed.",[64,134,135],{},"That pipeline also generates x2 versions of images for high DPI screens if the provided image is large enough.",[64,137,138],{},"The first build locally will take roughly a minute, while the cache remains intact, all future builds should take only a few seconds.",[64,140,141],{},"Guidelines for including images:",[15,143,144,147,150,188],{},[18,145,146],{},"Downsize the image to at maximum two times the width it will be displayed (1300px for blog prose)",[18,148,149],{},"Ideally use JPEG for lossy ok images, and PNG for others (they will be converted to AVIF and WebP regardless)",[18,151,152,153],{},"Wherever possible use:\n",[15,154,155,173],{},[18,156,157,158,161],{},"The markdown image include tag in blog prose: ",[84,159,160],{},"![Name of Image](..\u002Frelative-path-to-image.jpeg)",[15,162,163],{},[18,164,165,166,169,170],{},"You can use the ",[84,167,168],{},"@skip"," tag to disable the image pipeline entirely for an image ",[84,171,172],{},"![Name of Image](..\u002Frelative-path-to-image.jpeg \"@skip\")",[18,174,175,176,179],{},"The MDC image component in page body: ",[84,177,178],{},"\u003CNuxtImg src=\".\u002Frelative-path-to-image.png\" alt=\"Image alt tag for screen readers\" width=\"150\" \u002F>",[15,180,181],{},[18,182,183,184,187],{},"Where ",[84,185,186],{},"width"," is the maximum width the image will be displayed on the page (source image should be two times this width)",[18,189,190],{},"GIFs can grow incredibly large, consider using a video in a modern format if the animation is longer than a few seconds",[59,192,194],{"id":193},"non-image-assets","Non-Image Assets",[64,196,197,198,201],{},"If you need to include things other than images, e.g. Video or resource bundles (zip files), these should be uploaded to the ",[84,199,200],{},"website-data"," S3 bucket in the Production AWS account.",[64,203,204,205,209,210,209,214,218,219,31],{},"This can be done by ",[25,206,208],{"href":207},"\u002Fabout#ben-hardill","Ben",", ",[25,211,213],{"href":212},"\u002Fabout#nick-oleary","Nick",[25,215,217],{"href":216},"\u002Fabout#piotr-pawlowski","Piotr"," or ",[25,220,222],{"href":221},"\u002Fabout#zeger-jan-van-de-weg","ZJ",[64,224,225],{},"A URL will be made available to include in the post.",[227,228,230],"h3",{"id":229},"youtube-videos","YouTube Videos",[64,232,233,234,237],{},"YouTube videos can be embedded directly in pages using the ",[84,235,236],{},"\u003Clite-youtube>"," web component — no S3 upload needed:",[77,239,243],{"className":240,"code":241,"language":242,"meta":86,"style":86},"language-html shiki shiki-themes material-theme-lighter material-theme material-theme-palenight","\u003Clite-youtube videoid=\"VIDEO_ID\" params=\"rel=0\" style=\"width: 704px; height: 100%;\" title=\"Video title\">\u003C\u002Flite-youtube>\n","html",[84,244,245],{"__ignoreMap":86},[246,247,250,254,258,262,265,268,272,274,277,279,281,284,286,289,291,293,296,298,301,303,305,308,310,313,315],"span",{"class":248,"line":249},"line",1,[246,251,253],{"class":252},"sMK4o","\u003C",[246,255,257],{"class":256},"swJcz","lite-youtube",[246,259,261],{"class":260},"spNyl"," videoid",[246,263,264],{"class":252},"=",[246,266,267],{"class":252},"\"",[246,269,271],{"class":270},"sfazB","VIDEO_ID",[246,273,267],{"class":252},[246,275,276],{"class":260}," params",[246,278,264],{"class":252},[246,280,267],{"class":252},[246,282,283],{"class":270},"rel=0",[246,285,267],{"class":252},[246,287,288],{"class":260}," style",[246,290,264],{"class":252},[246,292,267],{"class":252},[246,294,295],{"class":270},"width: 704px; height: 100%;",[246,297,267],{"class":252},[246,299,300],{"class":260}," title",[246,302,264],{"class":252},[246,304,267],{"class":252},[246,306,307],{"class":270},"Video title",[246,309,267],{"class":252},[246,311,312],{"class":252},">\u003C\u002F",[246,314,257],{"class":256},[246,316,317],{"class":252},">\n",[319,320,321],"blockquote",{},[64,322,323,331,332,334,335,339],{},[324,325,326,327,330],"strong",{},"Do not use raw ",[84,328,329],{},"\u003Ciframe>"," tags"," to embed YouTube videos. Iframes load YouTube's scripts and set tracking cookies on page load, before any user consent, which is not GDPR-compliant. The ",[84,333,236],{}," component only loads the YouTube player when the user explicitly clicks play. See ",[25,336,338],{"href":337},"\u002Fhandbook\u002Fmarketing\u002Fcontent-strategy\u002Fblog\u002F#embedding-videos-in-article-body","Embedding Videos in Article Body"," for more detail.",[59,341,343],{"id":342},"meta-keywords","Meta Keywords",[64,345,346,347,350],{},"Meta keywords are a type of HTML metadata that describe the topics covered by a page. ",[324,348,349],{},"Major search engines (Google, Bing) have not used meta keywords as a ranking signal since 2009"," — setting them has no effect on search visibility or rankings.",[64,352,353],{},"They are still output in the HTML on 11ty-served pages and may be used by site-search tools (such as Algolia) or other non-Google indexers, but they should not be treated as an SEO lever.",[227,355,357],{"id":356},"default-keywords","Default Keywords",[64,359,360,361,367],{},"By default, each 11ty-served webpage on the FlowFuse website includes a set of predefined keywords: ",[324,362,363],{},[364,365],"binding",{"value":366},"site.messaging.keywords",". These default keywords are relevant to the overall theme of the website.",[227,369,371],{"id":370},"priority-of-keywords","Priority of Keywords",[64,373,374],{},"On 11ty-served pages, meta keywords are populated in this priority order:",[376,377,378,387,400,409],"ol",{},[18,379,380,383,384,31],{},[324,381,382],{},"Meta Keywords:"," Keywords specified in the front matter under ",[84,385,386],{},"meta.keywords",[18,388,389,392,393,395,396,399],{},[324,390,391],{},"Keywords:"," If no ",[84,394,386],{}," are found, the ",[84,397,398],{},"keywords"," front matter field is used.",[18,401,402,408],{},[25,403,405],{"href":404},"\u002Fhandbook\u002Fmarketing\u002Fcontent-strategy\u002Fblog\u002F#tags",[324,406,407],{},"Tags:"," If neither field is set, the page's tags are used.",[18,410,411,414],{},[324,412,413],{},"Default Keywords:"," Always appended as a fallback.",[227,416,418],{"id":417},"adding-meta-keywords","Adding Meta Keywords",[64,420,421],{},"To specify meta keywords for a page, include them in the front matter:",[77,423,427],{"className":424,"code":425,"language":426,"meta":86,"style":86},"language-yaml shiki shiki-themes material-theme-lighter material-theme material-theme-palenight","---\ntitle: Example Page\nmeta:\n  keywords: flowfuse, flows, manufacturing\n---\n","yaml",[84,428,429,435,447,456,467],{"__ignoreMap":86},[246,430,431],{"class":248,"line":249},[246,432,434],{"class":433},"sBMFI","---\n",[246,436,438,441,444],{"class":248,"line":437},2,[246,439,440],{"class":256},"title",[246,442,443],{"class":252},":",[246,445,446],{"class":270}," Example Page\n",[246,448,450,453],{"class":248,"line":449},3,[246,451,452],{"class":256},"meta",[246,454,455],{"class":252},":\n",[246,457,459,462,464],{"class":248,"line":458},4,[246,460,461],{"class":256},"  keywords",[246,463,443],{"class":252},[246,465,466],{"class":270}," flowfuse, flows, manufacturing\n",[246,468,470],{"class":248,"line":469},5,[246,471,434],{"class":433},[59,473,475],{"id":474},"requesting-new-website-pages","Requesting New Website Pages",[64,477,478,479,484,485,489],{},"If you would like the marketing team to create a new page, landing page, or apply website\nchanges, use the\n",[25,480,483],{"href":481,"rel":482},"https:\u002F\u002Fform.asana.com\u002F?k=nYxAzsUL57HCyN3W8IYh9w&d=1213818720452348",[29],"Web Pages\u002FChanges Request Form",".\nSee ",[25,486,488],{"href":487},"\u002Fhandbook\u002Fmarketing\u002Fcontent-strategy\u002F#requesting-work-from-marketing","Requesting Work from Marketing","\nfor full details.",[64,491,492],{},"Starting with a draft copy is often the fastest way to get feedback and move into implementation.",[64,494,495],{},"In many cases, this helps keep changes focused and iterations small when the page is built.",[64,497,498,499,31],{},"For design-related considerations, see the ",[25,500,502],{"href":501},"\u002Fhandbook\u002Fdesign\u002Fprocess\u002F#design-review","Design Review process",[59,504,506],{"id":505},"pull-request-scope","Pull Request Scope",[64,508,509],{},"To support fast iteration:",[15,511,512,515,518],{},[18,513,514],{},"prefer small, focused PRs",[18,516,517],{},"avoid mixing content updates with layout or functional changes",[18,519,520],{},"split larger changes into separate PRs where possible",[64,522,523],{},"This makes changes easier to review, test, and iterate on, and helps keep iterations small.",[59,525,527],{"id":526},"reviewing-pull-requests","Reviewing Pull Requests",[64,529,530],{},"When creating a PR and requesting a review from a FlowFuse team member, please consider if\nthe content is ready to be released ASAP or if its release should be to a particular schedule. If you\ndon't want the reviewer to merge the content (in effect put it live on the website) mark the PR as a draft in GitHub.\nIf you are reviewing a website PR and it is not marked as draft you can merge it, otherwise simply review and where appropriate approve the PR.",[532,533,534],"style",{},"html pre.shiki code .sMK4o, html code.shiki .sMK4o{--shiki-light:#39ADB5;--shiki-default:#89DDFF;--shiki-dark:#89DDFF}html pre.shiki code .swJcz, html code.shiki .swJcz{--shiki-light:#E53935;--shiki-default:#F07178;--shiki-dark:#F07178}html pre.shiki code .spNyl, html code.shiki .spNyl{--shiki-light:#9C3EDA;--shiki-default:#C792EA;--shiki-dark:#C792EA}html pre.shiki code .sfazB, html code.shiki .sfazB{--shiki-light:#91B859;--shiki-default:#C3E88D;--shiki-dark:#C3E88D}html .light .shiki span {color: var(--shiki-light);background: var(--shiki-light-bg);font-style: var(--shiki-light-font-style);font-weight: var(--shiki-light-font-weight);text-decoration: 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.sBMFI{--shiki-light:#E2931D;--shiki-default:#FFCB6B;--shiki-dark:#FFCB6B}",{"title":86,"searchDepth":458,"depth":458,"links":536},[537,538,539,542,547,548,549],{"id":61,"depth":437,"text":62},{"id":122,"depth":437,"text":123},{"id":193,"depth":437,"text":194,"children":540},[541],{"id":229,"depth":449,"text":230},{"id":342,"depth":437,"text":343,"children":543},[544,545,546],{"id":356,"depth":449,"text":357},{"id":370,"depth":449,"text":371},{"id":417,"depth":449,"text":418},{"id":474,"depth":437,"text":475},{"id":505,"depth":437,"text":506},{"id":526,"depth":437,"text":527},"md",{},null,"\u002Fhandbook\u002Fmarketing\u002Fwebsite",{"title":5,"description":86},"handbook\u002Fmarketing\u002Fwebsite","qkrt8T4kgavdMAzsTcjxDdp0o12vlrs9yJQQwCJQjKQ",[558],{"title":559,"path":560,"stem":561,"children":562},"Handbook","\u002Fhandbook","handbook",[563,565,690,722,935,1015,1077,1211],{"title":559,"path":560,"stem":564},"handbook\u002Findex",{"title":566,"group":566,"icon":567,"order":249,"path":568,"stem":569,"children":570},"Company","i-lucide-building-2","\u002Fhandbook\u002Fcompany","handbook\u002Fcompany\u002Findex",[571,572,576,580,584,603,607,611,615,682,686],{"title":566,"path":568,"stem":569},{"title":573,"path":574,"stem":575},"Board 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